Velvet is the fabric that most quickly makes a room look expensive, and also the one that most often leads to disappointment. Both aspects stem from the same cause: the pile.
Why the color shifts
Velvet consists of upright fibers. Light falling against the nap reflects differently than light falling with the nap. This is why the same surface appears different from two sides, lighter and darker, and why a velvet sofa in a store looks different at home by the window. This is not a defect, but rather the characteristic for which velvet is chosen. Practically, it means that before making a decision, you should view a sample in your own lighting, both in the morning and in the evening.
Seat marks and pressure points
Where someone sits, the pile flattens. This creates a lighter, smoother area, known as a seat mark. It is more pronounced with cotton velvet and mohair, and less so with polyester velvet. It does not disappear; it becomes part of the piece, similar to the patina on leather. If you expect a permanently smooth, unaltered surface, you should not choose velvet. Brushing with a soft brush in the direction of the nap can alleviate pressure marks and restore the pile.
Cleaning
Vacuuming with an upholstery attachment and without pressure is the most important care, as dust can mat the pile. Stains should be blotted, never rubbed, otherwise the pile will permanently flatten in that area. Water can leave marks on some velvets, so any cleaning attempt should first be tested on an inconspicuous spot. The cleaning code on the label determines whether water-based or solvent-based cleaning is permissible.
When velvet is appropriate and when it is not
- Appropriate for pieces with impact and moderate use: an armchair as a color accent, a bench at the foot of the bed, an ottoman, a headboard.
- Delicate with pets, as claws can pull the pile, and in households where a lot of food is consumed, as grease can remain in the pile.
- In commercial settings, only with regard to abrasion resistance and where daily sliding does not occur. It is rarely the right choice for restaurant chairs.
Color and light
Dark velvet tones absorb light and make large rooms appear calmer, while light tones can quickly look patchy in backlight. The most reliable options are medium, slightly muted tones, such as sage, rust red, petrol, or sand. They maintain their effect throughout the day and age more gracefully than very light surfaces.
Frequently Asked Questions
Why does velvet look different from two directions?
Because the pile reflects light differently depending on the direction of the nap. The same surface appears lighter or darker. This is the characteristic for which velvet is chosen.
What is a seat mark?
The lighter, smoother area where the pile flattens due to sitting. It does not completely disappear but can be significantly softened by brushing in the direction of the nap.
How do you remove stains from velvet?
Always blot, never rub, otherwise the pile will permanently flatten. Test on an inconspicuous spot first and observe the cleaning code on the label.
Consultation with an authorized dealer
Casa Luxury is the interior world of an established, authorized Eichholtz specialist dealer. We are listed in the brand's official dealer directory and provide advice on materials, finishes, and delivery times, both online and in our showroom in Essen. For questions about a specific piece, please contact us at info@casa-luxury.de.
Velvet at Eichholtz: Pile, Seat Marks, and Cleaning: Models from the Collection
A selection from the areas discussed on this page. Each image leads to the product page.












Further in the guide: Eichholtz Leather · Eichholtz Boucle · Eichholtz Armchairs · Eichholtz Care